Partner programme terms for online shops
The contract between Bubi and an online shop that shows its products on Bubi. It is concluded by accepting these terms when registering a partner account.
Effective from 27 September 2026
Preamble
These terms are concluded between asm studio s. r. o., Pod Huru 377/12, 082 71 Krivany, company ID 56646321, registered in Obchodný register Okresného súdu Prešov, oddiel Sro, vložka 48968/P (“Bubi”), and the trader who sets up a partner account for their online shop on the Bubi platform (the “Partner”).
The contract is concluded by accepting these terms when registering the partner account. The terms are publicly available before registration and throughout the partnership.
1. What Bubi provides to the Partner
1.1 Bubi is a platform for women from planning a pregnancy through the first years of their child. It lets the Partner show the products of their online shop to mums on Bubi and send them to the Partner's shop to buy.
1.2 Bubi is not the seller. The purchase contract is concluded solely between the Partner and the customer in the Partner's shop. The Partner is responsible for the sale, delivery, complaints, withdrawal from the contract and all other consumer rights.
1.3 Where the Partner's products appear. Approved products may appear in these parts of Bubi:
- the product catalogue and product detail pages,
- BubiList, the baby gear list a user builds herself,
- shared BubiList, the list a user sends to gift givers,
- recommendations in the user's personal plan,
- Bubi AI answers when a user asks about products.
Bubi does not use any other distribution channels or third-party affiliate programmes to market the Partner's products. If a new channel is added, Bubi will announce it under Article 8.
1.4 Every link to the shop carries the parameters utm_source=bubi, utm_medium=cpc and utm_campaign naming the part of Bubi the click came from, so the Partner also sees the traffic in their own analytics.
2. Registration, feed and approval
2.1 The Partner registers with their company ID, country of business and contact details, and adds billing details in the partner zone. The Partner declares that the details are true and that they act as a trader.
2.2 Products reach Bubi through the Partner's product feed (Heureka XML or Google Merchant format). The Partner maps the categories of their feed to Bubi's categories, helped by an automatic suggestion that the Partner confirms or adjusts.
2.3 Approval. The Bubi team approves both the partner account and individual products. A product is not shown on Bubi until it is approved.
2.4 For display purposes Bubi may technically adjust feed content: shorten a description or clean it of formatting, resize an image and store it on its own storage so that the product does not depend on the availability of images in the shop. It does not change the product name, price or attributes.
3. The Partner's obligations
3.1 The Partner is responsible for the feed data being true and up to date, in particular the price, availability, description, safety warnings and product labelling required by law.
3.2 The Partner offers only products they may legally sell and that meet product safety requirements, in particular for children's products.
3.3 Rights to content. The Partner declares that they hold the rights to the texts, images and trademarks in the feed. They grant Bubi a non-exclusive, royalty-free licence to use them within the scope of Articles 1.3 and 2.4 for the duration of the contract. The Partner's intellectual property rights remain with the Partner.
3.4 The Partner does not make false or misleading claims about products on Bubi, in particular health claims that the law does not permit.
4. Hiding a product, suspension and termination by Bubi
4.1 Grounds. Bubi may hide an individual product, restrict how it is shown or suspend showing the Partner's products if:
- the product or its data breach Article 3 or the law,
- the product is not suitable for Bubi's audience or does not fit its focus (for example, Bubi does not offer infant formula for babies under 6 months as a product, in line with EU rules on its promotion),
- the feed data are unavailable or faulty over a longer period,
- the product is the subject of a justified complaint by customers or a supervisory authority.
4.2 When hiding, restricting or suspending, Bubi gives the Partner the reason no later than the moment the measure takes effect, by e-mail or in the partner zone (Article 4(1) of Regulation (EU) 2019/1150).
4.3 Termination by Bubi. If Bubi decides to end the partnership entirely, it notifies the Partner by e-mail at least 30 days in advance, stating the reasons (Article 4(2) of Regulation (EU) 2019/1150). This notice period does not apply where the law or a public authority requires Bubi to end sooner, where there is an imperative reason under the law, or where the Partner has repeatedly breached these terms.
4.4 The Partner may clarify the facts and circumstances of a hiding, suspension or termination at the address in Article 10.1. If Bubi reverses its decision, it restores the display without undue delay.
5. Product ranking
5.1 In the catalogue the user chooses the order: the default “Recommended”, or price ascending or descending. Filters narrow the selection (category, stage, price, seller).
5.2 The default “Recommended” order works as follows:
- products of individual shops alternate: first the first product of every shop, then the second and so on, so that one large feed does not crowd out smaller shops,
- the order of shops within each round changes every week,
- the order of one shop's products is set by the Partner in the partner zone; without their setting, the most recently added come first.
5.3 When sorting by price, price decides; at the same price the same weekly rotation of shops applies.
5.4 In the personal plan and in Bubi AI answers, products are selected by how well they match the user's stage, her child's age and her question. The safety rules in Article 4.1 take precedence.
5.5 Better ranking cannot be bought. Neither the ranking nor the selection of products is influenced by the price per click or any other payment by the Partner. If this ever changes, Bubi will describe it in these terms and announce it under Article 8.
5.6 Bubi's own products. If Bubi also offers products in its own name, it ranks them by the same rules as Partners' products, as one more shop in the rotation under Article 5.2. As of the effective date of these terms, Bubi offers no products of its own.
6. Fees and invoicing
6.1 The Partner pays for valid clicks from Bubi to their shop. There are no entry fees, flat fees or minimum commitments.
6.2 The price per click depends on the product price (price tiers) and on the part of Bubi the click came from. A gift giver's click from a shared BubiList has a higher rate. Bubi tells the Partner the specific price list before the partnership starts, and it is shown in the partner zone. Prices are exclusive of VAT.
6.3 A valid click. Only a click that meets all of the following is billed:
- it was made by a person; automated access (bots, search engines, link preview tools) is not billed,
- it is a real click, not a page preloaded by the browser,
- it is the first from the same visitor on the same product within 24 hours; repeated clicks within that time are not billed,
- it does not come from the Partner themselves while signed in to their Bubi account,
- it leads to a product currently shown on Bubi; a click from an old link to a product withdrawn from the offer, during a suspension or after the partnership has ended is not billed.
A click by the author of a shared BubiList on her own list is billed at the regular click rate, not the higher gift giver rate.
6.4 Trial period and cap. Bubi may grant the Partner a trial period during which clicks are not billed, and a monthly cap on billed clicks above which further clicks that month are free and links keep working. The length of the trial and the level of the cap are set by agreement with the Partner and shown in the partner zone. Bubi reminds the Partner by e-mail before the trial ends.
6.5 Invoicing. Bubi issues an invoice once a month for the previous calendar month, based on the valid clicks recorded in Bubi's system, with VAT under the applicable rules. The invoice is payable within 14 days of issue, by bank transfer to the account stated on the invoice. The Partner sees the basis (number of valid clicks by tier and part of Bubi) in the partner zone and receives it in a monthly e-mail summary.
6.6 The Partner may dispute an invoice within 30 days of receiving it, at the address in Article 10.1.
6.7 Price list changes follow Article 8. A change never applies retroactively: the rate is stored with each click at the time it happens.
7. Data
7.1 What the Partner sees. In the partner zone the Partner sees the number of clicks on their products, billed and free clicks, cap usage, spend, and a breakdown by price tier, part of Bubi, day, market (Slovakia, Czechia) and top products. They receive a monthly e-mail summary.
7.2 What the Partner does not see. Bubi does not give the Partner personal data of Bubi users. A click is recorded with an anonymous visitor identifier used only to exclude repeated clicks.
7.3 What Bubi sees. Bubi processes the data from the Partner's feed, their contact and billing details, and click statistics. It may use aggregate statistics across partners to improve the service. It does not share the Partner's data with third parties, except suppliers who run Bubi's operations (hosting, database, image storage, e-mail) and where the law requires it.
7.4 After the contract ends. Bubi removes the Partner's products from display. The partner zone with statistics and invoices remains available to the Partner read-only until they ask for the account to be deleted. Bubi keeps invoices and their supporting data for the period required by accounting and tax rules, even after the account is deleted.
7.5 Bubi processes the personal data of the Partner's contact persons under its Privacy Policy.
7.6 Bubi does not restrict the Partner from offering the same products elsewhere or on different terms.
8. Changes to the terms and price list
8.1 Bubi notifies the Partner by e-mail of any proposed change to these terms or the price list at least 30 days before it takes effect.
8.2 If the Partner does not agree with the change, they may terminate the contract before this period ends; the termination takes effect no later than the day the change takes effect.
8.3 A shorter period may apply only where the change is required by law or is necessary to avert an immediate danger (fraud, a security incident), and always only to the extent necessary.
8.4 Bubi does not change the terms retroactively, except for changes in the Partner's favour or changes required by law.
9. Duration and termination
9.1 The contract is concluded for an indefinite period, with no commitment.
9.2 Termination by the Partner. The Partner may terminate the contract at any time by e-mail to the address in Article 10.1. Display of their products ends without undue delay, no later than 2 working days after the notice is received. Clicks up to the end of display are billed in the final invoice.
9.3 Products users have added to their BubiList remain on their list marked “No longer available” with the last known price, without a link to the Partner's shop.
9.4 Termination by Bubi follows Article 4.3. Articles 7.4 and 9.3 apply just as they do when the Partner terminates.
10. Contact and disputes
10.1 The Partner sends questions, objections, notice of termination and complaints to partner@bubi.baby. Bubi replies without undue delay.
10.2 Bubi is a small enterprise within the meaning of Commission Recommendation 2003/361/EC; the obligations to set up an internal complaint-handling system and to designate mediators under Articles 11 and 12 of Regulation (EU) 2019/1150 therefore do not apply to it. The parties will nevertheless first try to settle any dispute by agreement.
11. Liability
11.1 Bubi does not guarantee any particular number of impressions, clicks or sales.
11.2 Bubi strives for uninterrupted availability of the service but is not liable for short outages caused by maintenance, a supplier failure or force majeure. The link to the Partner's shop works even when recording the click fails; such a click is not billed.
11.3 The Partner is liable to Bubi for damage caused by a breach of Article 3, including third-party claims for infringement of rights to the feed content.
11.4 Bubi's liability for damage is limited to the fees the Partner paid over the last 12 months, except for damage caused intentionally or through gross negligence.
12. Final provisions
12.1 The relationship is governed by the law of the Slovak Republic, in particular the Commercial Code, and by Regulation (EU) 2019/1150.
12.2 The courts of the Slovak Republic have jurisdiction over disputes.
12.3 These terms are drawn up in Slovak, Czech and English. In case of conflict, the Slovak version prevails.